MedHealth Outlook – Medication adherence has traditionally been a challenge for health plans, especially within the high-risk, unengaged population. But within the value-based care environment, the benefits of adherence extend to the pharma industry, as well. A shift in focus can help expand traditional approaches to marketing and selling medications into innovative new ways to educate consumers and prescribers on the importance of adherence for good health.
AdhereHealth CEO, Jason Rose, explains the importance of medication adherence in improving health outcomes and how an approach centered around adherence, in partnership with health plans and technology solutions providers, can provide pharma the opportunity to enhance the efficiency and effectiveness of campaigns.
December 18, 2023
By Jason Z. Rose