American Journal of Managed Care – Medication adherence remains one of the most powerful drivers of improved health outcomes, lower costs and higher Star Ratings for Medicare Advantage (MA) plans. However, traditional, one-size-fits-all strategies often fall short—failing to address the diverse barriers that members face in maintaining their medication regimens.
In his recent AJMC article, AdhereHealth CEO Kempton Presley explores a modernized approach to adherence, highlighting best practices that integrate data-driven targeting, omnichannel outreach, behavioral science–based engagement and social determinants of health (SDOH) interventions to drive sustainable behavior change.
Learn how leading MA plans are adopting smarter adherence solutions that drive real, measurable impact.
Published: March 25, 2025
By Kempton Presley
+View article in the American Journal of Managed Care
