American Journal of Managed Care – Increased member engagement is closely linked to improved health outcomes, enhanced member experiences and reduced medical expenses. However, plan members deemed “unengageable” (in other words, those who are difficult to reach and/or difficult to engage) pose a challenge for MA plans looking to improve Star Ratings performance, though successfully engaging this population is often the difference in achieving 4.0+ Stars.
What engagement strategy should plans use? The process begins with a scientifically informed approach to engaging closely with unengaged members, identifying their needs and obstacles, and providing actionable support and strategies to help them overcome these barriers and improve their self-management. Learn more in our article with the American Journal of Managed Care by our Chief Strategy Officer, Kempton Presley.
Published: August, 26, 2024
By Kempton Presley
+View article in the American Journal of Managed Care
