Driving Medication Adherence with Behavioral Science
Healthcare De Jure podcast – Dr. Chandra Osborn, Chief Behavioral Officer at AdhereHealth, joined Matt Fisher with Healthcare De Jure to discuss the role of behavioral science in medication adherence, engagement and helping drive Medicare Advantage members toward positive, impactful health behaviors. In this episode, she reviews why MA plans need to move beyond “nudges” to incorporate human interaction into effective, successful member interventions, plus the role of digital technology and AI in a successful engagement and adherence strategy.